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Misc
Potpourri
Misc
Potpourri
Misc
100
Information that already exists somewhere, having been collected for another purpose.
What is secondary data?
100

Everyday information about developments in the marketing environment that help managers to prepare and adjust marketing plans.

What is marketing intelligence?

100
Research best suited to understand the attitudes or opinions of consumers.
What is descriptive?
100
Information gathered directly from respondents in order to specifically address a question at hand.
What is primary data?
100
Gathering primary data by closely examining relevant people, actions, and situations.
What is observational research?
200
Data sources within the company’s network.
What is internal database?
200
The gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
What is experimental research?
200
This system consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
What is MIS?
200
__________ means having fresh understandings of customers and the marketplace derived from marketing information, which form the basis of customer value and relationships.
What is customer insight?
200
Most common research instrument used.
What is questionnaire?
300
A group with a moderator to discuss a product, service, or organization.
What is focus group?
300
The purpose of this is to gather and integrate data in a central, accessible location
What is a data warehouse?
300
Research used when marketers they want to determine if a change in one thing is responsible for a change in something else.
What is causal?
300
________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
What is marketing research?
300
This type of research is most suited for descriptive information.
What is survey research?
400
These types of questions allow respondents to answer in their own words and often reveal more about how people think.
What is open-ended?
400

Trained observers interact with and/or observe consumers in their natural habitat

What is ethnographic research?

400
A nonprobability sample in which the researcher uses his or her evaluation techniques to select population members who are good prospects for accurate information.
What is judgment sample?
400
The first step of the marketing research process.
What is defining the problem and research objectives?
500

Probability sample in which the population is divided into mutually exclusive groups (such as blocks), and the researcher draws a sample of the groups to interview.

What is cluster sample?

500

The measurement of brain activity to learn how consumers feel and respond

What is neuromarketing?

500
The goal of marketing research used shed light on the real nature of a problem and to suggest possible solutions or new ideas
What is exploratory?
500

Two main types of research instruments used to collect primary data

What are questionnaires and mechanical devices?