The systematic
design, collection, analysis, and reporting
of data relevant to a specific marketing
situation facing an organization
What is Marketing Research
100
The gathering
of primary data by observing relevant
people, actions, and situations
What is Observational Research
100
Personal interviewing that involves inviting 6 to
10 people to gather for a few hours
with a trained interviewer to talk about
a product, service, or organization. The
interviewer “focuses” the group discussion on important issues
What is Focus Group Interviewing
100
The overall process of building and maintaining profitable customer relationships by delivering superior customer
value and satisfaction
What is Customer relationship management
(CRM)
100
A mixture of dried, naturally fragrant plant material, used to provide a gentle natural scent in houses
What is Potpourri
200
Marketing research
to better describe marketing problems, situations, or markets, such as the market
potential for a product or the demographics and attitudes of consumers.
What is Descriptive Research
200
Research that involves sending trained observers to watch and interact with consumers in their "natural habitat"
What is Ethnographic Research
200
Collecting primary data through Internet
surveys and online focus groups
What is Online Marketing Research
200
Fresh understandings of customers and the marketplace from derived from marketing information that becomes the basis for creating customer value and relationships.
What is Customer Insights
200
The French translation for Potpourri.
What is rotten pot
300
Marketing research to gather preliminary information that will help define problems and
suggest hypotheses
What is Exploratory Research
300
The gathering of primary data by asking people questions
about their knowledge, attitudes, preferences, and buying behavior
What is Survey Research
300
Gathering a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and and behaviors.
What is Online Focus Groups
300
The systematic
collection and analysis of publicly available information about competitors and
developments in the marketing environment
What is Marketing intelligence
300
The Century in which the gathering of Potpourri began
What is 17th Century
400
Marketing research to
test hypotheses about cause-and-effect
relationships
What is Causal Research
400
The gathering of primary data by selecting matched
groups of subjects, giving them different treatments, controlling related factors, and checking for differences in
group responses.
What is Experimental Research
400
The gathering of primary data by asking people questions
about their knowledge, attitudes, preferences, and buying behavior
What is Survey Research
400
A segment of the population
selected for marketing research to represent the population as a whole; a small
amount of a product offered to customers
for trial
What is a Sample
400
The country in which Potpourri started
What is France
500
The process that defines which kind of market research a company needs.
What is Research Objectives
500
Information collected for the specific purpose at hand.
What is Primary data
500
The gathering of primary data by selecting matched
groups of subjects, giving them different treatments, controlling related factors, and checking for differences in
group responses.
What is Experimental Research
500
People, equipment, and procedures to
gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers