Polls
An election poll taken by interviewing voters as they leave a polling place
A limited number of people from the overall population selected in such a way that each has an equal chance of being chosen
Random Sample
The process of learning the norms and practices of a political system through others and societal institutions
Political Socialization
The Biggest political socialization factor is
Family
The media socializes its audience by choosing what information is presented and how it is presented
Framing
Politically biased campaign information presented as a poll in order to change minds
Push Pull
A collection of opinions of an individual or a group of individuals on a topic, person, or event
Public Opinion
A person or entity that teaches and influences others about politics through use of information
Agent of Political Socialization
Presidential approval ratings ________ over a president’s term of office
Decline
Major events like wars and terrorist attacks normally ____ congressional rating
Increase
An informal and unofficial election poll conducted with a non-random population
Straw Poll
A group of respondents demographically similar to the population of interest
Representative Sample
A political opinion leader who alerts the public to changes or problems
Political Elite
Our closely held ideas that support our values and expectations about life and politics.
Beliefs
telling voter what to pay attention to when voting is the job of
A political Elite
A public opinion poll that measures a public’s positive feelings about a candidate or politician
Favorability Poll
The difference between a poll result and an election result in which voters gave a socially desirable poll response rather than a true response that might be perceived as racist
Bradley Effect
The prevailing political attitudes and beliefs within a society or region
Political Culture
They represent the preferences we form based on our life experiences and values.
Attitudes
Political education makes it more likely for people to
Vote
A number that states how far the poll results may be from the actual preferences of the total population of citizens
Margin of Error
Increased media coverage of candidates who poll high
Bandwagon Effect
Ideologically slanted information presented as unbiased information in order to influence public opinion
Covert Content
Political content given by a media source that lets the reader or viewer know upfront there is a political bias or position
Overt Content
You grow up to be Republican, this is most likely because your parents were
Republican