Vocabulary
Marketing Statagies
General
Financing
Compound Interest
100
Persuading someone to buy something by saying everyone is doing it.
What is Bandwagon.
100
Repetition has been proven to be an effective _________________ _______________.
What is Marketing Technique.
100
Name 2 examples of needs and 3 examples of wants that you purchase.
What is (Answers may Vary)
100
T or F: A budget has little effect on a person’s financial success unless he or she also develops power over purchases.
What is True.
100
Danny invests $100 into an account that earns 10% interest annually. How much will be in the account after 5 years?
What is $161.05.
200
Sounds or pictures are appealing to the eye.
What is Sense Appeal.
200
What is not an assumption of advertisement? A) Competition is fierce for consumer dollars. B) Companies spend millions researching. C) Companies generally promote to adults. D) Companies use all angles to advertise.
What is C) Companies generally promote to adults.
200
T or F: Inflation has no effect on buyer power.
What is False.
200
T or F: You should never wait overnight before making a big purchase if there is only one item left.
What is False.
200
Josie invests $560 into an account that earns 5.7% interest quarterly for 10 years. What is the future value of the account?
What is $986.25.
300
Famous people say they use the product to persuade you to use the product.
What is Testimonial.
300
"90 days same as cash" targets what technique? A) Personal Selling B) Financing C) Media D) Product Positioning
What is B) Financing
300
What concept describes "Money spent HERE, cannot be spent THERE."
What is Opportunity Costs.
300
Zero percent financing is nothing more that a really good _______________ tool.
What is Marketing.
300
Alex invests $750 into an account that earns 6.0% interest monthly for 8 years. How much interest will the account earn?
What is $460.61.
400
Promoting an item by identifying it with distinct characteristics.
What is Branding.
400
Teens have cited (who) as the strongest influence over their purchase decisions.
What is Friends.
400
Why is consumer awareness an important part of a healthy financial plan?
What is (Answers may vary).
400
Young adults should find an accountable partner with whom to discuss large ___________.
What is Purchases.
400
Joe puts $300 into an account that is compounded daily at 2.0%. How much interest will he earn after 10 years?
What is $66.42.
500
Using names and photos of famous people, but not quotes.
What is Fantasy.
500
Name 3 forms of product positioning.
What is Shelving Positioning, Packaging & Color, Brand Recognition, etc.
500
Dave tells a story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of-: A) Brand Recognition B) “Be Backs” in the car business C) Buyer’s Remorse D) Financing
What is C) Buyer's Remorse
500
Explain why financing a purchase is a bad idea.
What is (Answers may vary).
500
The bank is offering 7% interest quarterly for 5 years. Caleb invests $400 and Liz invests $450. How much more money will Liz make than Caleb?
What is $70.74.