Decision Making Process
What is the first step of the decision making process?
Identify Problem/Opportunity
What company did we discuss talked about the decision making process?
Netflix
This first stage of creativity involves actively learning and investigating the problem or opportunity.
Preparation
Human-centered, solution-focused creative process that applies both intuition and analytical thinking
What is employee involvement?
Refers to activities in which employees participate in and influence decisions about their jobs, work units, or organization.
This step involves choosing between possible solutions.
The best alternatives
Who was the example of a creative person that we mentioned earlier?
Steve Jobs
In this final stage, the creative idea is tested, evaluated, and refined.
Verification
How many rules are there?
Four
What does employee involvement improve?
The identification of problems and opportunities.
When someone makes a decision based on feelings rather than analysis, they are using this type of decision-making.
Intuitive decision-making
Which part of OCEAN is a characteristics of aligns with the characteristics of a creative person.
Openness to experience
This stage is often described as the "aha!" moment when a new idea suddenly becomes clear.
Illumination
Which rule focuses on building protypes and learning through experimentation.
Tangible rule
When does a low level involvement occur?
When employees are individually asked for specific information but the problem is not described to them.
In this step, managers determine whether the decision is programmed or nonprogrammed before proceeding.
Best decision process
Which step is "Invest in original content to reduce dependence on popular shows and increase long-term subscriber growth by having content original to Netflix"
Alternative with the highest value
This stage determines whether a creative idea is practical and worth implementing.
Verification
Which rule identifies the need to continually question possible solutions and to avoid defining the problem too early the process?
Ambiguity rule
What are the five contingencies of employee involvement?
1. Decision Structure
2. Source of Decision Knowledge
3. Decision Commitment
4. Risk of conflict among employees
5. Risk of conflict between employees and the organization
The final stage of the rational choice process measure whether the chosen alternative successfully reduced the gap between the current and desired state.
Evaluating decision outcomes
What is ability to synthesize, analyze, and apply ideas
Cognitive Intelligence
When a manager takes a long walk after struggling with a problem and later suddenly thinks of a solution, they have moved from this stage to illumination.
Incubation
What do design thinking improve?
Creativity and development of new products and services
What are at least two of the five main benefits of employee involvement?
1. Better problem identification
2. More/better choices generated
3. More likely to select the best alternative
4. Stronger commitment to the decision,
5. Higher job enrichment motivation, affective commitment, and job satisfaction