Level 1
a refund offered to people who purchase a product
Rebate
a direct communication between a prospective buyer & a sales representative attempt to influence the prospective buyer in a purchase situation
Personal Selling
based on the logical reasoning of customers
Rational Buying Decision
Who all is involved in the direct channel of distribution
Manufacturer ---> Consumer
the term used to describe those between production & sale, during distribution
Intermediaries
a paid form of communication sent out by a business about a product of service
Advertising
a written statement meant to inform the media of an event or product is a good publicity tool
Press Release
the routes that products and services take from the time they are produced to the time they are consumed
Channels of Distribution
the use of visual media to promote, sell, and distribute a product or service to targeted audience
Visual Marketing
having product knowledge for selling means knowing the product's ...
Features & Benefits
a component of supply chain management -involves the locations & methods used to make products and services available to customers
Distribution
the act of establishing a favorable relationship with customers and the general public
Public Relations
the original creative work of an artist or inventor & may include such things as songs vowels artistic designs and inventions
Intellectual Property
using the phone to market your product or service
Telemarketing
When a sales person is finding out as much as possible about the customer's situation
Needs Assessment
a nonpaid form of communication that calls attention to your business through media courage
Publicity
moves the product directly from the manufacturer to the consumer
Direct Channel
based on the desire to have a specific product or service
Emotional Buying Decisions
not only transportation but also storage & handling of products & packaging within a channel of distribution
Physical Distribution
The process when customers use the problem-solving method
Customer Decision Making Process
any means of communication that reaches very large numbers of people such as the internet television radio and print publications
Mass Media
people or businesses that move products between the manufacturer and the consumer
Indirect Channel
the act of offering an incentive to customers in order to increase sales
Sales Promotion
coordination of manufacturers, suppliers, & retailers working together to meet a customer need for a product of service
Supply Chain Management
List steps -in order- of the problem solving method (3 must be correct spot)
Define the Problem, Gather info, Identify various solutions, Evaluate alternatives & select best option, Take action, Evaluate the action