The Power of Proximity
True or False: Digital interactions can replace in-person engagement completely.
False
Social media should be used to create this rather than just push content.
What is engagement?
To build trust, companies should prioritize this over corporate branding.
What is Personal Connections
Communities based on shared passions are called this.
What are Fandoms
This type of marketing focuses on creating real and personal experiences for customers.
What is Fanocracy
Studies show that people are more likely to become fans of a brand if they experience this in real life.
What is Face to Face interactions
This strategy, used by successful brands, involves listening to and interacting with fans regularly.
What is Active Participation
Showing your flaws or imperfections can actually help build this with your audience.
What is Authenticity
Businesses should focus on building this instead of just a customer base.
Fan community
Instead of following scripts, businesses should encourage employees to act in this way.
What Pitcher signed a ball for me after a game and went above and beyond to sit around and talk?
Lucas Gilito
One way to deepen fan relationships is to provide these kinds of experiences.
What are personalized or exclusive experiences
Trust grows when brands focus on this instead of just selling.
What is providing value
What band encouraged fans to record their shows in hope of reaching new fans?
The Grateful Dead
People tend to engage more with businesses that show this human quality.
What is vulnerability