text
Text includes several different factors such as font
type and size and highlighting features.
Graphics can
clarify information quickly
Graphics add ____ information to your text and become a part of the overall _____.
critical and appearance.
_____ often draws a reader’s attention ____ the reader pays attention to the ____.
color, before, words
a bar graph used to schedule the major tasks of a complex project. It uses bars to show the length of time needed to complete each task.
gantt chart
Readers read text more
quickly if it is left-justified
Technical readers often rely on
words and graphics to convey meaning because at one glance
To help readers interpret graphics quickly and easily
keep graphics neat and simple, integrate graphics with text, give credit for borrowed graphics , use color effectively
Be careful not to misuse color. To use color effectively
avoid overusing color. More than 3 or 4 colors (including black and white) can overwhelm the reader
a drawing with boxes, words, and lines to show how an organization is structured.
organizational chart
Type fonts are divided into
serif and sans serif
Technical subjects such as ______ rely heavily on data that is presented visually, so their readers expect to see graphics in their reading.
engineering, marketing, and medicine
The _____ of a graphic is a factor in how ____ it is read.
quality and carefully
Apply color _____ to elements throughout a document. Keep major ____ all one color and ____ all one color.
consistently, headings and keywords
a chart that uses lines and arrows to show a process or series of steps.
flowchart
serif refers to
letters with distinguishing lines or “tails,” which make it easy to distinguish between one letter and another.
ask these questions when deciding which graphic your audience will best understand:
How much do readers already know about the subject? How interested are readers in the subject?
In general, a graphic should have ____ main point.
one
Remain ____ to cultural _____ with colors. International audiences associate colors ____ from American audiences.
sensitive, identification and differently
The four types of graphs are
bar graphs, line graphs, pictographs, pie graphs
Sans serif refers to
letters with few distinguishing lines and no “tails,” which is appropriate for something short like a title or heading.
To choose graphics that relay your meaning and purpose most effectively, ask yourself:
What is the purpose of the writing? How can graphics help achieve that purpose?
For graphics used in ___, explain the _____ of the graphic in the report as you ____ it by pointing out what is important for the reader to know.
reports, significance and introduce
Avoid ___ combinations of colors. Some colors are _____ to read.
unusual and difficult
Tables are used to present ___ or ____ that can be organized into categories of ____ and ____. They are one of the most ____ graphic aids.
words, numbers , columns, rows and popular