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100
The study of consumers and how they make decisions
What is consumer behavior
100
is the set of positive or negative factors that direct individual behavior
What is motivation
100
the decisions processes and actions or consumers as they buy services and products
What is buying behavior
100
is an individuals belief about his or her identity, image, and capabilities
What is self-concept
200
buy products or services for personal use
What is final consumers
200
are the reasons that you buy
What is buying motives
200
the process by which consumers collect and analyze information to make choices among alternatives
What is consumer decision-making process
200
the way a person lives as reflected by material goods, activities, and relationships
What is lifestyles
300
buy goods and services to produce and market other goods and services or for resale
What is business comsumers
300
are reasons to purchase based on feelings,beliefs, or attitudes.
What is emotional motives
300
the characteristics and character that make a person unique
What is personal identity
300
is a group of people or an organization that an individual admires, identifies with, and wants to be apart of
What is reference group
400
a unfulfilled desire
What is want
400
are reasons to buy based on facts or logic
What is rational motives
400
an enduring pattern of emotions and behaviors that define an individual
What is personality
500
is anythings you require to live
What is need
500
are based on loyalty
What is patronage motives
500
a frame of mind developed from a persons values, beliefs, and feelings
What is attitude