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1-5
6-10
11-15
16-18
100
study of consumers and how they make decisions
What is consumer behavior
100
set of positive or negative factors that direct individual behavior
What is motivation
100
decison processes and actions of consumers as they buy services and products
What is buying behavior
100
way a person lives as reflected by material goods, activities, and relationships
What is lifestyle
200
buy products or services for personal use
What is final consumers
200
the reasons that you buy
What is buying motives
200
process by which consumers collect and analyze info to make choices among alternatives
What is consumer decision making process
200
history, beleifs, customs, and traditions of a group
What is culture
300
buy goods or services to produce and market other goods and services or for resale
What is buisness consumers
300
are reasons to purchase based on feeling, beliefs, or attitudes
What is emotional motives
300
character that make the person unique
What is personal identity
300
group of people or an organization that an individual admires, identifies with, and wants to be a part of.
What is reference group
400
unfulfilled desire
What is want
400
reasons to buy based on facts or logic
What is rational motives
400
frame of mind developed from a persons values, beliefs, and feelings
What is attitude
500
anything you require to live
What is need
500
based on loyalty
What is partronage motives
500
individual belief about his or her identity, image, and capabilities
What is self concept