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100
The study of consumers and how they make decisions
What is consumer behavior
100
is the set of positive or negative factors that direct individual behavior
What is Motivation
100
The decision processes and actions of consumers as they buy services and products.
What is Buying behavior
100
Is an idividual's belief about his or her identity, image ,and capabilities.
What is Self-concept
200
buy products or services for personal use
What is Final Consumers
200
Are the reasons that you buy
What is Buying motives
200
Is the process by which consumers collect and analyze informations to make choices among alternatives
What is consumer deccision-making process
200
Is the way a person lives as reflected by material goods, activites, and relationships.
What is Lifestyle
300
buy goods and services to prduce and market other goods and services or for resale
What is Business consumers
300
Are reasons to purchase based on feelings, beliefs, or attitudes.
What is emotional motives
300
Is the characteristics and character that make a person unique
What is Personal identity
300
Is the History, beliefs ,customs, and traditions of a group
What is Culture
400
Is an unfulfilled desire
What is Want
400
Are reasons to buy based on facts or logic
What is Rational motives
400
Is an eduring pattern of emotions and behaviors that define an individual
What is personality
400
Is a group might be clubs, social or organization that an individual admires, idetifies with, and wants to be part of.
What is reference group
500
is anything you require to live
What is Need
500
Are based on loyalty
What is Patronage motives
500
Is a frame of mind developed from a person's values, beliefs, and feelings.
What is Attitude