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100
the study of consumers and how they make decisions
What is consumer behavior
100
people that buy products or services for personal use
What is final consumers
100
people that buy goods and services to produce and market other goods and services or for resale
What is business consumers
100
an unfulfilled desire
What is want
100
anything you require to live
What is need
200
the set of positive or negatice factors that direct individual behavior
What is motivation
200
the reasons that you buy
What is buying motives
200
reasons to purchase based o feelings, beliefs, or attitudes
What is emotional motives
200
reasons to buy based on facts or logic
What is rational motives
200
based on loyalty
What is partronage motives
300
the decision processes and actions of consumers as they buy services and products
What is buying behavior
300
an enduring pattern of emotions and behaiors that define an individual
What is personality
300
a frame of mind developed from a person's values, beliefs, and feelings
What is attitude
300
an individual's belief about his or her identity, image, and capabilities
What is self-concept
300
the way a person lives as reflected by material goods, activities, and relationships
What is lifestyle
400
the process by which consumers collect and analyze information to make choices among decisions
What is consumer decision-making process
400
the history, beliefs, customs, and traditions of a group
What is culture
400
a group of people or an organization that an indiviudla admires, identifies with, and wants to be a part of
What is reference group
500
the characteristics and character that make a perso unique
What is personal identity