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1-4
5-8
9-12
13-16
17-19
100
the study of consumers and how they make decisions
consumer behavior
100
anything you require to live
need
100
the reasons to buy based on facts or logic
rational motives
100
the characteristics and character that make a person unique
personal identity
100
the way a person lives as reflected by material goods, activities, and relationships
lifestyle
200
those who buy a product or service for personal use
final consumers
200
a set of positive or negative factors that direct individual behavior
motivation
200
the reasons to buy based on loyalty
patronage motives
200
an enduring pattern of emotions and behaviors that define an individual
personality
200
the history, beliefs, customs, and tradtions of a group
culture
300
those who buy goods and services to produce and market other goods and services or for resale
business consumers
300
the reasons that people buy
buying motives
300
the decision processes and actions of consumers as they buy services and products
buying behavior
300
a frame of mind developed from a person's values, beliefs, and feeling
attitude
300
group of people or an organization that an individual admires, indentifies with, and wants to be a part of
reference group
400
an unfulfilled desire
want
400
the forces of love, affection, guilt, fear or passion that compel consumers to buy
emotional motives
400
the process by which consumers collect information and choose among alternatives
consumer decision-making process
400
an individual's belief about his or her identity, image, and capabilities
self-concept