Show:
1-5
6-10
11-15
16-20
100
The study of consumers and how they make decisions.
What is consumer behavior?
100
Motivation.
What is the vocabulary term for the set of positive or negative factors that direct individual behavior?
100
Buying behavior.
What is the vocabulary term for the decision processes and actions of consumers as they buy services and products?
100
An individual’s belief about one’s own abilities to be successful.
What is self-concept?
200
Final consumers.
What is the vocabulary term for those who buy a product or service for personal use?
200
The reasons that people buy.
What is buying motives?
200
The process by which consumers collect information and choose among alternatives.
What is consumer decision making process?
200
Lifestyle.
What is vocabulary term for the way a person lives as reflected by material goods, activities, and relationships?
300
Those who buy goods and services to produce and market other goods and services or for resale.
What is business consumers?
300
Emotional motives.
What is the vocabulary term for the forces of love, affection, guilt, fear, or passion that compel consumers to buy?
300
Personal identity.
What is the vocabulary term for the characteristics and characters that make a person unique?
300
The history, beliefs, customs, and traditions of a group.
What is culture?
400
Want.
What is the vocabulary term for an unfulfilled desire?
400
The reasons to buy based on facts or logic.
What is rational motives?
400
An enduring pattern of emotions and behavior that define an individual.
What is personality?
400
Reference group.
What is vocabulary term for a group of people or an organization that an individual admires, identifies with, and wants to be part of?
500
Anything you require to live.
What is need?
500
Patronage motives.
What is the vocabulary term for the reasons to buy bases on loyalty?
500
Attitude.
What is the vocabulary term for a frame of mind developed from a person’s values, beliefs, and feelings?