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1-5
6-10
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100
They study of customers and how they make decisions
What is Consumer Behavior
100
the set of positive or negative factors that direct individual behavior
What is Motivation
100
the decision processes and actions of consumers as they buy services and products
What is Buying Behavior
100
an individual's beliefs about his or her identity, image, and capabilities
What is Self-Concept
200
customers that buy products or services for personal use
What is Final Customers
200
the reasons that you buy
What is Buying Motives
200
the process by which consumers collect and analyze information to make choices among alternatives
What is Consumer Decision-Making Process
200
the way a person lives as reflected by material goods, activities, and relationships
What is Lifestyle
300
customers who buy goods and services to produce and market other goods and services or for resale
What is Business Customers
300
reasons to purchase based on feelings, beliefs, or attitudes
What is Emotional Motives
300
the characteristics and character that make a person unique
What is Personal Identity
300
the history, beliefs, customs, and traditions of a group of people
What is Culture
400
an unfulfilled desire
What is a want
400
reasons to buy something based on fact or logic
What is Rational Motives
400
an enduring pattern of emotions and behaviors that define an individual
What is Personality
400
a group of people or an organization that an individual admires, identifies with, and wants to be a part of
What is Reference Group
500
anything that you require to live
What is a need
500
motives based on loyalty
What is Patronage Motives
500
a frame of mind developed from a persons values, beliefs and feelings
What is Attitude