Popular Culture
modes, means, or channels through which messages are communicated
What is media?
refers to the perceived and experienced alteration of a culture in negative or detrimental ways through the influence of other cultures
What is cultural corruption?
the active interpretative and sense-making processes of audiences
What is decoding?
people read the same media/popular culture text differently
What is audience?
refers to media like the World Wide Web, which connects multiple points to multiple points in addition to serving interpersonal and mass media funcitons
What is network media?
the convergence toward common cultural values and practices as a result of global integration
What is cultural homogenization?
the viewer or reader shares the meanings that are encoded in the text and accepts preferred reading
What is dominant reading?
media/popular culture messages or texts are constructed
What is authorship?
refers to the products' format, structures, languages, and narrative styles that are produced when media technologies and institutions come together
What is cultural forms?
the domination of one culture over others through cultural forms, such as popular culture, media, and cultural products
What is cultural imperialism?
where the reader or viewer general shares the codes and preferred meanings of the texts, but may also resist and modify the encoded meaning
What is negotiated reading?
the form or format of media/popular culture messages/texts is cultural
What is format?
refers to systems and artifacts that the general populous or broad masses within a society share or about which most people have some understanding
Political scientist James Rosenau coined this term
What is fragmegration?
based on Marvel Comic character that is a groundbreaking comic in that the main character was a teenage superhero
What is Spider-Man film series?
media/popular culture are embedded with values, points of view, and ideologies
What is content?
refers to industries that mass produce standardized cultural goods, such as the Disney Corporation
What is culture industry?
TV soap operas made and popularized in Latin America
What is a telenovela?
the social position of the viewer or reader of the text places them in opposition to the dominant code and preferred reading of the popular culture text
What is oppositional reading?
media/popular culture messages are created for profit and establish social norms, constitute identities, and create shared meanings and sites of innovation
What is function/purpose?