Why we buy what we buy is the result of a mixture of influences:
What is psychological, sociological, and economic?
100
Define need? Give an example.
What is something necessary for survival. Example: food, clothing, shelter?
100
Define want. Give an example.
What is something that you desire, but is not necessary for survival. Example: cd, flat screen tv, and Playstation.
100
People who have similar characteristics, such as age, gender, income, or hobbies.
What is peers.
100
Deliberate deception by one party to get an unfair or unlawful gain from another party.
What is fraud.
200
Guarantee by a manufacturer or service provider.
What is warranty.
200
Define hierarchy.
What is organizes things according to its importance.
200
Define comparison shopping.
What is process of gathering pieces of information about products.
200
The study of people in order to understand their buying behavior.
What is market research.
200
List 3 reasons why an individual might boycott a product or business.
What is high prices, low wages, unsafe living conditions, poor working conditions, company's policy, or political stance.
300
Who developed a theory about human needs?
Who is Psychologist Abraham Maslow.
300
List the types of stores and give a description of each.
What is department, specialty, discount, and online stores and catalogs.
300
What are the deceptive techniques? Describe each.
What is exaggeration, testimonial, and offer a gift.
300
What are the four types of ads? Define each.
What is informational, persuasive, image-enhancing, and brand.
300
Define special offers. Give me a list of all special offers.
What is tries to induce or encourage you to buy a product or service. Two for one sales, coupons, contests, rebates.
400
How many needs does Maslow's hierarchy consist of.
What is five.
400
Inspects, grades, and sets safety and production standards for meat, poultry, and canned fruits and vegetables.
What is Department of Agriculture (USDA).
400
Enforces food labeling laws and certifies new drugs.
What is Food and Drug Administration.
400
Consumers affect the free market system in two substantial ways:
What is consumers can withdraw their support and influence and lead the debate on important issues.
400
List the four Consumers Bill of Rights.
What is the right to be informed, buy safe products, have a choice, and be heard.
500
Explain psychological, sociological, and economic?
What is our emotions, values, beliefs. Sociological is how our culture and society influences us, and economic is how much money we have and our attitudes towards it.
500
List Maslow's hierarchy in order according to importance
What is self-actualization, ego, social, safety and security, and physiological.
500
Define each need: self-actualization, ego, social, safety and security, and physiological.
What is becoming the most that one can be, self-respect, a sense of love, protection, and primary needs.
500
Americans spend more than ____ annually on advertising.
What is $200 billion.
500
What are the five types of fraud. Describe each.
What is bait and switch, phone fraud, pyramid schemes, contests and sweepstakes, and loss leaders.