Positioning for Competitive Advantage
This refers to the unique image of a product or servicer is a consumer’s mind relative to similar competitive offerings.
What is market position?
This type of positioning stresses unique uses for a product.
What is use or application positioning?
This is competition in a market with business that offer the same type of product or service.
What is direct competition?
True or False: Marketers want to develop each element of the marketing mix for their products and services to best meet the wants and needs of customers.
True
This is a way to position a product by highlighting a product feature or attribute.
What is attribute positioning?
Sometimes marketers make an effort to demonstrate how they are position against competitors that hold a strong position in the market using this type of positioning.
What is competitor positioning?
This occurs when a business competes with other companies offering products that are not in the same product category but satisfy similar needs.
What is indirect competition?
This type of strategy can be changed quickly and can grab a consumer's attention.
What are promotional efforts?
Walmart and other low priced stores use this type of market positioning.
What is price positioning?
True or False: In order to influence consumers’ purchases, businesses position their products and services to highlight their differences from those of competitors.
True
True or False: Tacobell is in direct competition with fellow fast food producer McDonalds.
False
When using this type of strategy, businesses need to know if competitors are planning a sale, or if they are raising or lowering the prices of their products.
What are pricing strategies?
Mercedes Benz and other luxury products use this type of positioning.
What is quality positioning?
When selecting a position strategy, you need to consider these factors.
Consumer Perceptions
Competition
Business Environment
This type of strategy involves changes to the products and services offered.
What is product/service planning?
This positioning strategy encourages use of a product or service by associating a personality or type of user with the product.
What is product user positioning?
True or False: Arm and Hammer use product user positioning to show that consumers can use their product for cleaning and for baking.
False
When trying to gain information about this area of business, businesses need to ask: how are my competitors getting their products to their customers?
What are distribution decisions?