Terms
Long entries made for specific audiences.
Can contain sound, image, video
Types: Professional, personal, organizational
What are Blogs?
Media Dictates what to think about.
Media shifts perception of what's important.
What is the Agenda Setting Theory?
The founder of Facebook
Who is Mark Zuckerburg?
A record of your online activity.
What is a digital footprint
The medium is the message.
The Four Laws of Media.
Global Village.
Hot and Cool Media.
What is Marshall McLuhan's Theories?
Short and live entries, also known as microblogs.
What is Twitter?
Material worth resharing
What is Social Currency?
Media influences are direct and powerful.
What is the Bullet Theory?
The social media platform that is the worst for your mental health
What is Instagram?
radio, broadcast television, cable and satellite, print, and billboards.
What is Traditional Mass Media?
-Media is like a railway
- Radical ideas work towards power centres
- Time building media
- Space-binding media
What are Harold Innis's Theories?
Instagram account with over 315 million followers
Who is Cristano Ronaldo?
Corporations own a range of media outlets.
What is Media Convergence?
- Media creates a singular world (common values, roles)
- Geroge Gerbner Study (TV presents the dangerous world, TV creates skewed perspective)
Cultivation Theory
Most liked Instagram picture with over 50 million likes.
What is the egg?