Ps and Cs
Market Research
Ads Ads and Ads
W.K.O.L.
General Trivia
100

This is how much a product/service is sold for.

What is Price?

100

This research looks at the overall market of a product.

What is Market Research?

100

The London Free Press and The Toronto Star are both examples of this advertising type.

What is Newspaper?

100

Dora the Explorer

What is __________?
100

This many keys are on a standard piano.

What is 88 keys?

200

These are the people buying the products/services. They have different ages, cultures, genders, income, etc.

Who are Consumers?

200

This research helps understand buyers' preferences and behaviour.

What is Consumer Research?

200

This term is the number of times an audience will see or hear the advertisement over a period of time.

What is Frequency?

200

Mufasa*

Who is Democratic?

200

This person has the most followers on Instagram.

Who is Cristiano Ronaldo?

300

This describes where the good/service is being sold and which channels  the company uses.

What is Place?

300

Doritos has put a new billboard up in Chatham. They may use this type of research to see how effective it is.

What is Advertising Research?
300

This type of advertising combines words, sounds, and images. It has a very large audience (especially during the Super Bowl).

What is Television?
300

Darth Vader*

What is Autocratic?

300

This dish featuring minced meat, onions, and oatmeal is the national dish of Scotland.

What is Haggis?

400

This describes all the sellers of a specific product in a market. An example would be Gatorade, Powerade, Prime, Biosteel, and others in the sports drink market.

What is Competition?

400

Netflix may conduct this type of research on Amazon Prime, Disney+, and other streaming services.

What is Competitive Research?

400

This term is the number of people who are exposed to the advertisement.

What is Reach?

400

Bugs Bunny

What is ____________?

400

This animal can be seen on the Porsche logo.

What is a horse?

500

Quality, Design, Features, and Benefits are all important when selling these.

What is Product?

500

This research focuses on why customers make certain decisions.

What is Motivation Research?

500

This audio advertising is often heard in cars. There are many of these stations around the world.

What is Radio?

500

Captain America

What is __________?

500

In Greek mythology, they were known as the messenger of the gods.

Who is Hermes?