Social Media Tactics
A centralized digital location (part of an owned media property such as an organization’s website) to house differing types of written and multimedia content that can be repurposed, shared, and linked to through a variety of channels, including social media, digital newsletters, or earned media opportunities.
What is a content hub?
Inviting multiple journalists to participate in the same conversation and ask questions together; can be held in person or virtually
What is a Press Conference?
Newspapers, magazines, and trade publications that offer a wide variety of options for selecting specific audiences that fit your campaign.
What is Print Advertising?
This type of media centers around social media. Include blogs, micro- blogs, and social networking.
What is shared media?
This word ecompasses how social media can be used to build relationships at an individual level in ways that can benefit organizations, such as LinkedIn’s connections, as well as for organizations to gain followers, opening the door for relationships and continued conversations.
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What is Networking?
Event-specific, bulleted documents that provide the who, what, when,where, why of media-friendly activities.
What is a media alert/advisory?
The two types of advertising discussed.
What is Traditional and Digital Advertising?
This type of media leans towards being simple and memorable, desgined to grab your attention. Include lots of traditional and digital advertising in the forms of search engine marketing, print etc.
What is Paid Media?
Individuals and organizations share specific timely, interesting, or valuable information in SHORT posts to their followers, friends.
What is Microblogging
The ubiquitous, traditional document for releasing a news item in a nonsegmented manner, including key information journalists need to complete a story.
What is a press release?
______ ______ _______ allows organizations to pay search engines directly so that ads pop up when specific terminology is typed in.
What is search engine marketing?
This type of media has the most controlled content. Include brochures, newsletters and websites.
What is Owned Media?
Explain why blogging is an important method in reaching an audience.
This answer is up to Andrew Trippeer discretion.
Content written by individuals or on behalf of organizations then submitted, reviewed, and (hopefully) published by media outlets.
What is an op-ed?
Give an example of popular advertising, and why it was effective for the organization.
Congrats! or Bad Job :(
This type of media covers tactics where the public relations practitioner must assist in adding value (in the form of information subsidies) to a news- or story-generation process. Include, press releases, op-ed pieces, bylined articles, media alerts.
What is Earned Media?