SUPPORTING MATERIALS
KNOW YOUR AUDIENCE
EXAMPLES & STORIES
TESIMONY
FACTS & STATISTICS
100

Information used to explain, develop, or support the main idea of a speech

What are supporting materials?

100

A speaker should consider this group when choosing supporting materials.

Who is the Audience?

100

This type of example describes an imagined situation that could happen. 

What is a hypothetical example?

100

Testimony from a trained professional is a specific field

What is expert testimony?

100

Information about an actual event, date, person, or place that can be independently verified.

What is a fact?

200

These help make a speech more interesting, understandable, and believable

What are supporting materials?

200
A speaker should consider these things about their audience, including background, education, interests, and beliefs 

What are the Audience's Characteristics?

200

This type of example gives a short illustration of a point

What is a brief example?

200

Testimony from a nonexpert or eyewitness?

What is a lay testimony?

200

Numerical information is used to summarize, compare, or demonstrate relationships.

What is a statistic?

300

Supporting materials should be chosen based on both the audience and this.

What is the speaker's goal?

300

This is important when deciding whether an individual's testimony should be trusted

What is credibility?

300

This statistic is calculated by adding all the values together and dividing by the number of values.

What is the mean?

400

This is the middle value in an ordered set of numbers.

What is the median?

500

Choosing only statistics that support your argument while ignoring relevant information that doesn’t.

What is cherry-picking?