In competition, what resources do businesses compete for?
Sales, market share, contracts, employees, and ultimately profits
100
Define Strategic conflict management
Communication strategies that influence the course of conflict to benefit organizations & constituents.
100
Who has the ultimate say over PR decisions?
The top management positions have the overall say so over a company's PR plan
100
What does Conflict positioning do?
enables client to situate itself favorable position
100
What resources do nonprofit organizations compete for?
Nonprofits compete for donations, grants, volunteers, and political influence.
200
When does Conflict occur?
Conflict occurs when two groups direct their efforts against each other, devising communication efforts that attack.
200
What term to PR professionals use to describe getting a handle on conflicts early?
"Stealing thunder"
200
What are the main responsibilities of a PR Practitioner in the Conflict Management life cycle?
Organize events
Write news release
Handle news conferences
Pitch stories to journalists
Manage conflicts
200
What are 4 the systematic processes?
Issues Management
Strategic Positioning and risk
Crisis Communication
Reputation Management
200
True or False:
It is unwise for a PR Professional to change stances during a conflict
It is Wise for a PR Professional to be wise and adaptable enough to change stances due to unforseen events and factors-
300
When does Competition occur?
Competition is inevitable and omnipresent. It occurs when two or more groups or organizations vie for the same resources.
300
In most conflicts, who are PR practitioners more likely to advocate for?
In most conflicts, PR practitioners must advocate for own organization instead of interest group
300
What are the main conflict management techniques?
Forcing
Win- Win
Comprising
Withdrawing
Smoothing
300
Define the recovery phase of conflict management
Occurs after a crisis
Reputation is being repaired
This process includes two steps
Reputation management
Image restoration
300
True or False:
PR Practitioners often reduce or escalate conflict for personal use
True. Depending on who the PR Practitioner works for
400
What is the first definition of Public Relations?
Public Relations is the management function that identifies, establishes, and, maintains mutually beneficial relationships between an organization and the various public's on whom its success or failure depends.
400
What two qualities of a PR Practitioner are needed to help to influence proper strategy?
Expertise of practitioner, and experience = proper strategy
400
Define the proactive phase of conflict management
Activities or thought processes that prevents conflict or prevent conflict from getting out of hand.
Also know as environmental scanning
Involves reading, listening, and watching for the clients best interest.
Issues tracking-focused and scan for news stories
Issues management-behavior changes
Crisis plan- prepare for the worst
400
What occurs during the strategic phase of conflict management?
Conflict is identified
There are three broad strategic phase.
Risk communication- danger towards client
Conflict positioning- enables client to situate itself favorable.
Crisis management- a plan is developed
400
What occurs during crisis management?
during Crisis management a plan is developed
500
What is the second definition of PR in conflict and competition?
The strategic management of conflict and competition in the best interests of an organization and, when possible, also in the interests of key publics.
500
What are the two principles of the Contingency theory?
1. Many factors determine stance
2. PR stance varies per audience
500
Define the threat appraisal model
identify threat
assess demands & resources
assume stance
begin communication efforts
500
What are the four phases of conflict management?Proactive