What are the five categories of the promotional mix?
What is personal selling, advertising, direct marketing, sales promotion, public relations
100
True or False: Advertising is personal promotion?
What is false its NON-PERSONAL
200
What are the two types of promotion?
What is product and institutional
200
Define personal selling:
What is direct contact with a prospect or business that takes place after or as a result of other promotional activities
200
What are the 4 general categories of media?
What is print, broadcast, specialty, and on-line.
300
This type of promotion is used by businesses to convince prospects or current customers to select its products or services instead of a competitors brand:
What is product promotion
300
Define direct marketing:
What is marketing strategies directed towards a targeted group of prospects rather than a mass audience
300
What is one thing that advertisers control with each message?
What is 1. where it is seen or heard 2. how often it is shown or repeated
400
Whats does AIDA stand for and please explain each one:
What is ATTENTION, INTEREST, DESIRE, ACTION
400
Define advertising and give 3 examples:
What is non-personal promotion which includes print media and broadcast media
400
Give two examples of each of the following:
Print media:
Broadcast Media:
What is print=newspaper, magazines, billboards, etc.
Broadcast= tv commerical, radio commercial
500
This type of promotion is used to create favorable images for a business:
What is institutional
500
Explain what the promotional mix is:
What is the combination of advertising, selling, sales promotion, direct marketing, and public relations
500
Define specialty media and give 3 examples:
What is "giveaways" that are relatively inexpensive and are usually useful items that feature the advertisers name or logo
--Pencils, pens, hats, mugs, t-shirts, etc.