Show:
Typography
Corporate Identity
Neue Grafik
International Style
100
What is the dominant typeface at the start of International Style?
What is Akzidenz Grotesk Typeface?
100
What controversial logo did Paul Rand design? And why?
What is Enron? The crooked E took on a double meaning when the company was exposed for fraudulent business.
100
What languages is Neue Grafik subtitled in?
What is German, English, and French
100
What is another name for International Style ?
What is Swiss Style?
200
Which typeface is based off of Akzidenz Grotesk?
What is Helvetica?
200
Olt Aicher designed which corporate logo?
What is Lufthansa?
200
How many typefaces were used in the journal, and why?
What is 1, a designer should never mix type.
200
What is semiotics?
What is the academic study of signs and symbols that convey meaning?
300
What was Helvetica's original name?
What is Neue Haas Grotesk?
300
What part of the original UPS logo has been eliminated from today's logo?
What is the gift wrapped box?
300
What was a criticism of Neue Grafik?
It is an example of the strict boundaries of the International Style
300
What is the universal art of absolute clarity, and controlled arithmetical construction?
What is art concret
400
In Adrian Fruger's Univers Diagram, what was described horizontally and vertically?
What is vertically= numbered weights, horizontally= different widths (condensed vs extended)
400
Name 4 corporate identities designed by Paul Rand
What is IBM, UPS, Enron, Yale University Press, Westinghouse, ABC CBS
400
Who does the signature LMNV stand for?
What is What is Lohse, Müeller-Brockmann, Neuburg, Vivarelli
400
Who was the first person that favored the idea of New Typography?
What is Jan Tschichold?
500
What typeface is used in Armin Hofmann's Giselle Poster?
What is Akzidenz Grotesk?
500
Rand was introduced to the idea of a design manual, which he later published. What was the name of his pamphlet?
What is Use of the Logo/Abuse of the Logo?
500
What type of grid is used in the cover of Neue Grafik?
What is a modular grid?
500
What are 4 characteristics of International type?
What is asymmetry, mathematically constructed grid, objective photography, sans serif typography that is flush left.