Chapter 9 & 10 Review

Selling the Story

100

Giving a journalist the right to publish a story first is called: 

Exclusive

200

This is a letter, an email or other written document used to present a pitch.

Pitch Letter

300

This is an attempt to persuade a journalist or other connector to cover a story.

Pitch

400

If a subject is interesting to a mediums audience, it might be ...

Newsworthy

500

This is footage produced by a firm or company and supplied to the media in support of your MPR effort.

B-Roll

Social Media

100

Social networks like Facebook, TikTok and Instagram are examples of: 

Social Media

200

This is an online community that promotes sharing of content among users. 

Social Network

300

True or False: How to vides are a good example of ways to use podcasts as an MPR tool.

True

400

This is a space on a social network page where friends, fans or contracts can write a message to the owner of that space.

Wall

500

This is a creative ploy to garner attention or interest in a subject.

Hook

Earlier Chapters

100

A journalist area of interest or specialty is referred to as their: 

Beat

200

This is a short description of a company for editorial use. Often used at the bottom of a press release.

Boilerplate

300

This is the concept of presenting information from the most general to the specific.

Inverted pyramid

400

This is a person who monitors and shared information about a product or industry but is not employed by a media organization.

Non-media connector

500

This is a document of questions that a typical audience for a given connector might have about its products, and includes answers to these questions. 

FAQ's

Earlier Chapters

100

This is a package of promotional materials relating to a specific advertising media vehicle. 

Media Kit

200

This is the term we use to describe a piece of evidence of a company's coverage by the media or other connectors.

Clipping 

300

This describes the number of times a person, household or member of a target market is EXPOSED to a media vehicle.

Frequency

400

This describes the number of different PERSONS or HOUSEHOLDS that are exposed to a particular medium vehicle. 

Reach

500

This is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Viral Marketing

Random

100

Which Disney movie has characters inside a little girl's head as her emotions? 

Inside Out

200

What Disney movie features an old man and a little boy inside a house with balloons on it? 

UP

300

Where do the lions live in Lion King?

Pride Rock

400

What main Disney Character lives in the 100 acre woods? 

Winnie the Pooh

500

Who is the fashion designer in the Incredibles?

Edna Mode