Supporting material that provides proof and context
What are facts & statistics?
T/F You should avoid repeating the same support
True (find diverse support to avoid being repetitive)
T/F A persuasive speech appeals to emotions
True (in ethical ways, don't guilt-trip)
Define issue and propose remedy
What is Problem-Solution?
What is a red herring?
Supporting material that clarifies key items
What are definitions?
Introduce the source clearly
T/F A persuasive speech should involve coercion or manipulation
False (don't force people to do anything, instead give them good reasons why)
Link events to outcomes
What is Cause-Effect?
What is slippery slope?
Supporting material that engages through stories
What are narratives?
Delivery of the quote, statistic, or story
What is execution?
Argue truth or falsehood
What is Propositions of Fact?
Show your solution is best
What is Comparative Advantage?
Misrepresenting opponent's argument
What is strawmen?
Supporting material that makes ideas relatable and concrete
What are examples?
Explanation of how your point is supported
Analysis
Argue right or wrong
What is Propositions of Value?
Attention → Need →
Satisfaction → Visualization → Action
What is Monroe’s Motivated Sequence?
Presenting only two options when there are other possibilities
What is false dilemma?
Supporting material that uses expert and eyewitness perspectives
What are testimonies?
Name one way to evaluate if your support should be used for your presentation
Check if claims are supported
Determine if it aligns with the audience and purpose
Check for balance and ethicality
Advocate for change or action
What is Propositions of Policy?
Name one way to avoid ethical persuasion
Respect the audience's choices
Avoid manipulation
Present true facts
Attacking the person and not the argument
What is ad hominem?