________ is defined as information containing patterns, relationships, and trends of various forms of data.
What is Business Intelligence?
100
Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.
What is acquisition
100
Problematic operational data are termed ________.
What is dirty data
100
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
What is RFM
100
An ________ and an OLAP report are the same thing.
What is OLAP cube
200
________ attempt to directly capture employee expertise.
What is expert systems
200
________ requires the user to request BI results.
What is pull publishing
200
________ is a term that refers to the level of detail represented by the data.
What is granularity
200
RFM analysis is used to analyze and rank customers according to their ________.
What are purchasing patters
200
________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.
What is data mining
300
________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.
What is Knowledge Management
300
________ records the source, format, assumptions and constraints, and other facts about the data.
What is Metadata
300
A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.
What is a data warehouse
300
OLAP stands for ________.
What is online analytical processing
300
With ________, statistical techniques can identify groups of entities that have similar characteristics.
What is cluster analysis
400
________ is a hierarchical arrangement of criteria that predict a classification or a value.
What is A decision tree
400
3 primary activities in BI process are: acquire data, _____, publish results
What is perform analysis
400
A data ________ is a data collection, smaller than the data warehouse, that addresses a particular department or functional area of the business.
What is mart
400
The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.
What is dynamic
400
With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.
What is supervised data mining
500
In market-basket terminology, ________ describes the probability that two items will be purchased together.
What is support
500
____ is the process of delivering business intelligence to the knowledge workers who need it.
What is publish results
500
Because of the various problems with operational data, large organizations choose to extract operational data and store them into a(n) ________.
What is data warehouse
500
An OLAP report has measures and _______
What is dimensions
500
In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."