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**TRIPLE JEOPARDY**
1. A model that highlights the importance of relevance to persuasion and holds that listeners process persuasive messages by one of two routes, depending on how important the message is to them.
2. Thinking critically about the speaker’s message, questioning it, and seriously considering acting on it; occurs when listeners are motivated and personally involved in the content of a message.
3. Giving little thought to a message or even dismissing it as irrelevant, too complex to follow, or simply unimportant; occurs when listeners lack motivation to listen critically or are unable to do so.
1. What is Elaboration Likelihood Model (ELM)?
2. What is central processing?
3. What is peripheral processing?