Show:
organizational structures
New product development
Managing Current Products
The product Life cycle
product life Cycle
100
What is not a factor of the management system? A. an organization B. the revenue it earns C. it’s growth objectives D. its resources
What is B. the revenue it earns
100
1. A new product is: a) A product that is unique b) A product that meets needs not yet satisfied c) Both a and b d) A product that has high investment value
What is c) Both a and b
100
What type of product is not effect by modification decisions regularly? A) Automobiles B) Phones C) Computers D) Soft drinks
What is Soft Drinks
100
1. What is not a stage of product life cycle? A. growth B. maturity C. sales D. decline
What is C. sales
100
1. A product that had high expectations, however, got rejected very quickly by consumers a) Crumble b) Failure c) Immediate downfall d) Instant bust
What is d) Instant bust
200
2. Companies that group various regions of the world together for the purposes of planning and decision making is what kind of management? A. regional management B. target market management C. continental and global management D. category management
What is C. continental and global management
200
2. A look-a-like product that often is a copy of a patented product: a) A mimic b) A copycat c) A knock off d) A supplement
What is c) A knock off
200
What is product stretching? A) The sequential addition of products to a product line to increase its depth and width. B) Deliberately outdating a product before the end of its useful life by stopping its supply or introducing a newer product C) The method of advertising to get a product into a new geographic area, increasing its potential sales D) The selling off old brands to increase the success of new ones?
What is A) The sequential addition of products to a product line to increase its depth and width.
200
Which of the following is in the first stage of the product life cycle? A. selfie stick B. fit bit C. iPhone 6 d. Netflix
What is A. selfie stick
200
2. The product life cycle of a fad is reasonably ______: a) Long b) Short c) High d) Average
What is b) Short
300
. Which of the following has not replaced brand management? A. category management B. label management C. regional management D. target market management systems.
What is B. label management
300
3. An early stage in the new product development process, in which new ideas are quickly eliminated: a) Trial b) Screening c) Testing d) Beta
What is b) Screening
300
What is not important in packaging and brand design? A) Refreshed logo to reposition the brand in customers mind B) Merchandised is wrapped in something fresh, eye catching and unique C) Boosting sales by modifying packaging design for seasonal events D) Making sure product packaging is as cost efficient as possible.
What is D) Making sure product packaging is as cost efficient as possible.
300
What products are an example of the sales decline stage? A. apple iPad B. royal crown cola c. Facebook D. coke
What is B. royal crown cola
300
3. The gradual acceptance of a product from its introduction to market saturation: a) Diffusion of innovation b) Gradual acceptance c) Market dissolving d) Product alleviation
What is a) Diffusion of innovation
400
Which is not part of the product category A. tide b. Windex C. downy D. gain
What is b. Windex
400
4. A physical version of a potential product: a) Version one b) Alpha c) Pilot product d) Prototype
What is d) Prototype
400
What is planned obsolescence? A) The sequential addition of products to a product line to increase its depth and width. B) Deliberately outdating a product before the end of its useful life by stopping its supply or introducing a newer product C) The method of advertising to get a product into a new geographic area, increasing its potential sales D) The selling off old brands to increase the success of new ones?
What is B) Deliberately outdating a product before the end of its useful life by stopping its supply or introducing a newer product
400
What does the brand manager try to create during the introduction stage? A. testing of a product B. awareness/interest of a product C. use of a product D. destruction of a product
What is B. awareness/interest of a product
400
4. A series of stages a consumer passes through on the way to purchasing a product on a regular basis: a) Acceptance b) Buying process c) Convincing process d) Adoption
What is d) Adoption
500
. What is not an example of target market management? A. industry B. government C. consumer D. school
What is D. school
500
5. The stage at which consumers have the opportunity to actually purchase the product for the first time: a) Implementation b) Prototype marketing c) Market attempt d) Test marketing
What is d) Test marketing
500
What is not part of marketing current products? A) Product modification decisions B) Product mix expansion decisions C) Packaging and brand design decisions D) Product maintenance decisions E) Product maturity decisions
What is Product maturity decisions
500
In what stage is the sales growth slow? A. introduction stage B. growth stage C. mature stage D. decline stage
What is C. mature stage
500
5. Which product life cycle gains popularity again after losing it? a) Standard life cycle b) Fashion life cycle c) Fad life cycle d) Instant bust life cycle
What is b) Fashion life cycle