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EQ's
Vocabulary
Key Concepts
Vocabulary
Key Concepts
100
Name three types of businesses whose activities are devoted almost entirely to marketing?
advertising agencies, marketing research firms, and import/export offices.
100
What is marketing? A. a location where people bring products to be exchanged B. is the creation and maintenance of satisfying exchanged relationships C. to established the use of currency as a recognized medium of exchange.
B. the creation and maintenance of satisfying exchanged relationships
100
Marketing involves which of the following? a. Advertising b. Transporting products c. Taking surveys d. All the above
d. All the above
100
what is relationship marketing? A. developing loyal customers who continue to purchase from the business for a long period of time. B. an approach to customers services that gives employees the authority to solve many customers problems. C. the amount that customers pay
A. developing loyal customers who continue to purchase from the business for a long period of time.
100
1. In which business function are consumers most likely to be involved? a. Production b. Accounting c. Marketing d. Operations
a. Production
200
which of the nine marketing functions occurs when a product is developed and sold?
product and service management because it is assisting and designing the product and also distribution because it is determining the best methods to be used to sell the product.
200
What is central marketing? A. the location where people bring products to be conveniently. B. concentrating on one thing or a few related activities so that they can be done well. C. the function creates or obtains products.
A. the location where people bring products to be conveniently.
200
relationship marketing is good for a business because it? a. reduces cost b. increase profits c. develops long term customers who continue to purchase from the company d. all of the above
d. all of the above
200
what is merchandising?
offering products produced or manufactured by others for sale to customers.
200
Which of the following is the best description of an important goal of marketing? a. Satisfying exchanges b. Profitable distribution c. Creation of new products d. Attention-getting promotions
b. Profitable distribution
300
why does a business need marketing if it has a good product or service?
it helps business sell their products.
300
what is production? A. the ongoing activities designed to support the primary function of a business and keep it operating efficiently B. functions plans and manages financial resources and maintains records and information related to a business finances. C. functions that create or obtain products or services for sale.
C. functions that create or obtain products or services for sale.
300
True or false; because businesses have become more concerned about profits and competition marketing is less important today than it was in the past.
false
300
what is accounting and finance?
functions plans and manages financial resources and maintains records and information
300
1. True or false: marketing has not always been viewed as an important part of business.
false
400
how did the development of central markets aid in the growth of business?
it help channel the business.
400
what is management? A. the functions involves developing implementing and evaluating the plans and activities of a business. B. using the needs of customers as the primary focus during the planning production pricing distribution and promotion of a product or service. C. the blending of four marketing elements.
A. the functions involves developing implementing and evaluating the plans and activities of a business.
400
In the era in which the marketing efforts of a business were devoted tom distribution to distribution, the business was said to have a? A. marketing department emphasis B. sales emphasis C. production emphasis D. marketing concept emphasis
C. production emphasis
400
what is self-sufficient?
means do not rely on others for the things you need to survive.
400
Which of the following is true about conditions facing business in the early 1900s? a. Transportation of products to consumers was quiet easy. b. Consumers had many choices of products on which to spend money c. Businesses were mostly concerned about producing products that customers could afford and would purchase d. All are true
Businesses were mostly concerned about producing products that customers could afford and would purchase
500
how can the lack of coordination among the business functions affect a company?
the products will not be sold as a product.
500
What is product? A. the amount that customers pay and the methods of increasing the value of the product to the customers. B. is anything offered to a marketing by the business to satisfy needs including physical products, services, and ideas. C. the methods used and information communicated
B. is anything offered to a marketing by the business to satisfy needs including physical products, services, and ideas.
500
The ongoing activities designed to support the primary function of a business and to keep a business operating efficiently are known as? a. Operations b. Management c. Accounting and finance d. Merchandising
a. Operations
500
what is bartering?
exchanging products or services with others by agreeing on their values.
500
Using the needs of customers as the primary focus during the planning production pricing distribution and promotion of a product or service is known as the marketing a. Mix b. Concept c. Philosophy d. Approach
d. Approach