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Theories of Personality
Defense Mechanisms
Anxieties
Trait Theory
Image Concepts and Approaches
100
The sum total of an individual's inner psychological attributes.
What is Personality
100
Resorting to assertive behavior to protect one's ego or interest.
What is Aggression
100
The fear of tangible danger in the real world
What is Reality (Objective) Anxiety
100
A view that classifies people according to their predominant response patterns.
What is Trait Theory
100
The overall image that one has of oneself.
What is Self Concept
200
A personality component that demands pleasure and immediate gratification.
What is ID
200
Removing oneself from a frustrating situation.
What is Withdrawl
200
The fear of feeling shame and guilt.
What is Moral Anxiety
200
Relatively permanent and consistent response patterns that characterize individualize.
What are Traits.
200
The self defined in terms of an individual's possessions .
What is Extended-Self
300
The social, moral, and ethical component of personality
What is Superego
300
Denying and concealing impulses that cause ones feelings of conflict, discomfort, or guilt.
What is Repression
300
The fear of negative consequences of instinctual gratification.
What is Neurotic Anxiety
300
Questionnaires designed to measure personality traits.
What is Personality Tests
300
The self a person would like to be or could become
What is Possible-Self
400
A personality component that balances the id's hedonistic impulses and the superego's constraints.
What is Ego
400
Retreating to a previous secure period of life and exhibiting immature behavior.
What is Regression
400
The tendency to protect our ego by denying and distorting anxiety-producing situations.
What are Defense Mechanisms
400
A segmentation approach that classifies consumers based on their lifestyle.
What is Psychographics
400
A tendency to select products that match some aspects of the self.
What is Self-Product Congruence
500
Within the individual exists a segment of the mind, know as the unconscious, which has the power to affect feelings and behaviors.
What is Freudian Theory of Personality
500
Attributing one's own disturbing impulses or faults to another person.
What is Projection
500
A halt in personality progress at a particular development stage.
What is Fixation
500
Questionnaires designed to reveal consumers activities, interests, and opinions.
What is AIO Inventories
500
A segmentation approach that classifies consumers according to primary motivations and resources/innovations.
What is VALS