Ethical Decision Making Theories
This theory prioritizes the well-being of the maximum number of people using the fairest means possible.
What is the Rule Utilitarianism Theory
A character trait valued as being good
What is a virtue.
This decision making theory says you should make a decision that would benefit the most number of people, BUT you still need to follow the rules and laws of society. What theory is this?
What is Rule Utilitarianism.
Someone who is honest, caring, compassionate, friendly, and hard working would be someone who has this:
What is virtues
True or False: Rule Utilitarianism Theory ignores personal feelings and laws.
A business’s concern for society’s welfare
What is Corporate Social Responsibility.
This decision making theory states that the outcome depends on the people, the place, and the time of the situation. Which theory does this align with?
What is Moral Relativism
True or False: A code of ethics helps businesses control things that go on externally (outside) of their business
What is False.
This theory states you should act in a way that benefits the most people, regardless of law or personal feeling.
What is Act Utilitarianism
The cooperative marketing efforts between a for-profit firm and a nonprofit organization
What is cause related marketing.
Ryder Tool Company has a long-standing relationship with the Boys & Girls Club of America in Midland, Texas because Ryder's owners believe that children really benefit from the after-school activities provided by the Boys & Girls Club of America. This is an example of
What is Cause-Related Marketing
A flaw of this theory is that it ignores personal feelings and the law in order to help the most people possible. This is known as what theory?
What is Act Utilitarianism
This ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma
What is the Deontological Theory
The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
What is Green Marketing
This is something that companies and their employees follow in order to help them make ethical decisions
What is a code of ethics
Sanchez Foods Inc. is a large food manufacturing corporation that earns more profits than its competitors. The company uses only organically grown grains and fruits. It also promotes organic farming and helps nonprofit agencies that focus on food and nutrition causes. The company recently decided to use a third-party recycling logo. In this scenario, Sanchez Foods is most likely to have adopted the practice of
What is Green Marketing.
A theory of time-and-place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them
What is Moral Relativism Theory
The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time
What is Sustainability
Developing long-term sources of clean water to improve health and preserve local ecosystems while creating a competitive advantage is an example of _______.
What is environmental sustainability.
A guideline to help marketing managers and other employees make better decisions is known as what?
What is a code of ethics.