What is businesses must satisfy customers needs and wants in order to make profit
100
customer profile
What is including information about the target market with regard to the age,
100
market segmentation
What is a way of analyzing a market by specific characteristics in order to create a target market
100
disposable income
What is the money left after taxing out taxes
100
A database of competitor information often contains information about the competitor's
What is advertising media
200
customers
What is person who buys the product
200
Marketing mix
What is comprises four basic marketing strategies, collectively known as the four ps-product, place, price, and promotion
200
demographics
What is refering to statistics that describe a population in terms of personal charcteristics
200
discretionary income
What is the money left after paying for basic living necessities such as food, shelter, and clothing
200
Which of the following might a sport/event organization search to obtain marketing information
What is internet
300
consumer
What is those who actually use the product
300
baby boom generation
What is the 76 million babies born in the united states between 1946 and 1964
300
psychoraphics
What is studies of consumers based on saocial and psychological characteristics
300
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
What is in a proactive and systematic manner
400
market
What is All potential customers who share common needs and wants, and who have the ability and willingness to buy the product and the total sales in a product category by competing companies
400
"I think I'll wait until Saturday to buy this DVD," is a statement that best characterizes the _______ customer
What is slow/methodical
400
generation x
What is 40 million americans born between 1965 and 1976
400
geographics
What is segmentation of the market based on where people live
400
The action taken by the salesperson in handling customer complaints should be based on the
What is solutions available within the business's policies
500
target marketing
What is focusing all marketing decisions on a very specific group of people who you want to reach
500
Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
What is To analyze product performance
500
generation y
What is 77 million americans born between 1977 and 1997
500
Which of the following is a secondary source of sport/event information
What is demographic reports
500
One type of sport/event marketing information is information that is obtained from