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Give an example of a Freemium App?
YouTube premium, Photomath, Spotify, etc
What are the three stages of the social media engagement process?
Listen, Analyse, Do.
What is the bounce rate?
The percentage of times a visitor leaves the website almost immediately.
What is crowdsourcing?
Users submit ideas for a new product/service, and/or comment and vote on the ideas submitted by others.
What is digital marketing?
All online marketing activities, which include all digital assets, channels, and media spanning not just online but also social media and mobile marketing.
What is Sentiment Analysis?
A technique that allows marketers to analyze data from social media sites to collect consumer comments about companies and their products.
What are the 4Es?
Excitement, education, experience, and engagement.
What is the search engine market?
An activity used in online searches to increase the visibility of a firm by using paid searches to appear higher up in search results.
What is beacon technology?
technology that allows companies to detect where customers (who have enabled the feature) are at each moment through their smartphones.
What is meant with “me time”?
Seeking relaxation or entertainment (for Example; watching funny videos, reading gossip magazines.
What is the difference between personal blogs and corporate blogs?
Personal blogs are websites created by and usually for individuals, with relatively few marketing implications. Corporate blogs are a website created by a company to educate customers.
What is the timeless effect?
Concerned with the firm being able to engage with the customer at the right place/time, its ability to do so 24/7 from any location.
Name the 7 Primary needs that apps can meet
“me time,” socialize, shop, accomplish, prepare, discover, and self-express.
Name the 7c online marketing framework
Core goals, context, content, community, communication, commerce, connection.
Name the 5 components of the Wheel of Social Media Engagement
Information effect, connected effect, network effect, dynamic effect, timeless effect.