Chapter 22
Speaking to enhance understanding, maintain interest and to be remembered.
What is a speech to inform?
Statement with which you want your audience to agree
What is Proposition ?
Consists of facts, examples, statistics, and expert opinions you use to support and prove the points you wish to make.
What is Evidence
Can be used to understand unfamiliar subjects.
What is an analogy?
Can help listeners understand unfamiliar ideas by comparing them to something they are familiar with.
What is analogies?
Aristotle's traditional approach to persuade
What is Ethos,Logos and Pathos?
A speaker that is considered informed, skilled, or knowledgeable about one’s subject
What is Competence
Vivid description so they are able to create a mental image.
What is a word picture ?
Conflict, Action, Suspense, Humor.
What does a good story include?
Using a threat to change someone's attitude or behavior
What is fear appeal?
Also known as attacking the person, involves attacking irrelevant personal characteristics of a person.
What is Ad Hominem
Relates two or more events in such way as to conclude that one or more events caused the others.
What is casual reasoning ?
"This is the most important point" or "Be sure to remember this next point"
What is reinforcing key ideas?
The goals of persuasion are to change or reinforce attitudes, beliefs, values, or behavior.
What is the goals of persuasive messages?
Which audience is the most challenging to persuade?
What is an Unreceptive Audience
Inductive, Deductive, and Causal reasoning.
What are the types of reasoning ?
Define ideas clearly, use principles and techniques of adult learning and clarify unfamiliar ideas or complex processes.
What is to enhance listeners understanding ?
Self-actualization needs , Self-esteem needs, Social needs, Safety needs, Physiological needs.
what is Maslow's hierarchy of needs ?
What are the 5 steps of the Motivational Sequence
What is Attention, Need, Satisfaction, Visualization, Action
Applies a general principle to specific examples.
What is deductive reasoning?