Chapter 3- Sections 1,2 and 4
What is a target audience?
the specific group of consumers most likely to want your product or service
What constitutes an interaction on social media?
Any form of communication between a brand and the users on the social media
What do Instagram, Oculus, and WhatsApp all have in common as social media platforms?
They are all owned by Facebook.
How do companies utilize monetization on Facebook?
through ion-stream video ads, fan subscriptions and affiliate marketing.
What is a relevance score?
scores are calculated based on the expected engagement an ad will receive from its target audience
What is brand awareness?
The familiarity of consumers with a particular product/service
Take a guess on the usage statistics for Facebook users.
Facebook has a higher male percentage usage of 56.7%
Define lookalike audiences. How do you find this?
people who have similar characteristics to the people invested in your brand. a way to find people like this is seeing the audience viewership from certain hashtags
What is unicorn content? What are some examples?
a small percentage of content has the most engagement and highest click-through rates. long-form blog posts, e-books, whitepapers, case studies, and guides are examples
What is customer advocacy?
The act of customers actively promoting and recommending a brand, product or service to others
What are the main demographics for Facebook users?
The largest demographic being the ages between 25 to 34.
What is a core audience?
the type of people who are most likely to buy a particular product, watch a particular TV program etc
Give examples of organic content.
(posts, stories, videos photos, blog posts) (they are without paid support)
What is referral traffic? How do companies track it?
the segment of traffic that arrives on your website through another source. Companies track referral traffic using referral marketing softwares.
What are the different types of Facebook Ads?
Image ads, video ads, stories ads, collection ads, slideshow ads
What are the main demographics of Facebook users?
The highest number of users are 25 to 34
What is a bounce rate? And how is it calculated?
the percentage of visitors who enter the site and then leave rather than continuing to view other pages on the site. Bounce rate= (visitors with single page impression/total number of visitors)x100%
Take a guess on the usage statistics of Facebook users.
3.049 billion monthly active users