Show:
Publishing Content
Ladders and Pillars
Gamers
Games and Marketing
Odds and Ends
100
This type of content has been around for more than a decade and began as online logs.
What are blogs
100
This is information content that people copy from another source
What is filler content
100
These games are distinguished by low barriers to entry
What are casual games
100
This is a promotion in a game that another company develops and sells
What is in-game advertising
100
The term used to describe that there are way too many gamers out there competing for our attention
What is game clutter
200
Twitter uses this type of content which is short bursts of text
What are microblogs
200
This article is the most popular type posted.
What is a how-to article
200
two-dimensional bar code that can be read using a webcam
What is a QR code
200
These ads are hard coded into the game
What are static ads
200
The process of modifying content to achieve higher search ranking
What is Search Engine Optimization (SEO)
300
Mail Chimp and Constant Contact use this type of content
What are newsletters
300
This content helps to shape the way people think about something for a long time
What is Flagship Content
300
A list of contacts in which one plays
What is a friend (buddy) list
300
A virtual Mcdonalds in a game is this type of product placement
What is screen placement
300
The clue or site that initiates the game. Think of Alice and Wonderland
What is a Rabbit Hole
400
An online community which exist to criticize a source
What is a protest site
400
This form of article uses bullets for easy readability and consumption
What is a list article
400
Refers to the gaming hardware system
What is a platform
400
Seeing a billboard advertising Best Buy on Grand Theft auto is this type of in game adverting
What is a display ad
400
Fees a marketer pays when someone clicks on their display ad
What are pay per click fees
500
These sites include video sharing sites such as YouTube
What are media-sharing sites
500
"what is Web 2.0?"
What is a definition article
500
These are RPGs games that truly encompasses the social aspect of games. WOW is an example
What are Massive Multiplayer Online role-playing games (MMORPGs)
500
This type of advertising rewards players if they respond to a request
What is transactional advertising
500
Google uses this mathematical formula to decide which sites appear at the top of a search list. Shhh...it's a secret!
What is an algorithm