Encoding & Storage
This is the process of converting information into a form that can be stored in memory.
What is encoding?
This phenomenon occurs when you can’t recall a word but feel it’s just out of reach.
What is the tip-of-the-tongue phenomenon?
This type of memory helps you perform tasks like riding a bike or typing.
What is procedural memory?
This is a mental representation of objects, events, or ideas that are not currently being sensed.
What is mental imagery?
This type of memory briefly holds raw sensory information.
What is sensory memory?
This kind of interference occurs when older memories make it harder to learn new ones.
What is proactive interference?
This type of long-term memory involves facts and general knowledge.
What is semantic memory?
This part of the brain is active when you imagine or visualize an object.
What is the visual cortex?
This brain structure is especially involved in the consolidation of long-term memories.
What is the hippocampus?
This memory principle refers to how recalling information is easier in the same environment it was learned.
What is context-dependent memory?
This form of memory stores specific events or personal experiences.
What is episodic memory?
This memory technique uses familiar spatial locations to help encode information.
What is the method of loci?
This level of processing involves thinking about the meaning of the information, leading to better retention.
What is deep processing?
This type of amnesia involves difficulty retrieving memories from before a trauma or injury.
What is retrograde amnesia?
This short-term memory strategy involves repeating information over and over to keep it active.
What is maintenance rehearsal?
This term refers to mentally scanning across a visual image in the mind.
What is mental scanning?
This phenomenon describes how information studied at the beginning and end of a list is remembered better.
What is the serial position effect?
This term refers to the failure to remember something because it was never encoded properly in the first place.
What is encoding failure?
This researcher is famous for studies comparing visual mental imagery with perception.
Who is Stephen Kosslyn?
This is a distortion where we mentally align cities or regions to fit a north–south or east–west axis.
What is alignment heuristic?
This is the brief memory that captures auditory information and holds it for a few seconds.
What is echoic memory?