chapter 8 vocab
How a line of text or a paragraph is positioned in a column: flush left, flush right, centered, or justified.
what is an alignment?
A picture or drawing created by someone with the intention that the artwork will be used by others.
what is clip art?
A design principle in which the weight of elements is distributed in a visually appealing way.
what is balance?
In simple terms, the height of the lowercase letter x in a given font.
what is x-height?
Adjusting the space between two characters to improve appearance and readability.
what is kerning
The imaginary line on which the typeface sits.
what is baseline?
A graphic that appears in a layout at full resolution, with all of its associated data copied into the layout file.
what is embedded graphic?
An element that extends through a margin and off the edge of a printed page.
what is bleed?
The amount of space between characters.
what is tracking
A typeface used to attract attention to the design of the font as well as to the words.
what is display typeface
The part of a letter that extends above the x-height, as in the letter “f.”
what is ascender?
A graphic that can be moved around on a page independently of text.
what is floating graphic?
A design principle in which certain elements in a design stand out more than others.
what is emphasis?
A pale image placed on the background of a page and which is often used for logos or other identification.
what is watermark?
The space separating an image from text in text wrapping.
what is standoff
Rounded marks used for quotations and apostrophes.
what are curly quotes?
One that is attached to text and moves with it.
what is inline graphic?
The white space between columns on a page.
what is gutter?
A feature that controls how text flows around a graphic or other object in a layout.
what is text wrapping?
A linked graphic appears in a layout as a low-resolution screen image, but all of its data remains in the individual image file rather than being incorporated into the layout file.
what is linked graphic
The amount of space between lines of text
what is leading?
A legal agreement that gives permission and states detailed conditions for using a copyrighted image.
what is license?
The arrangement on a page of all the key elements without regard to the specific content.
what is layout?
An image produced and sold by a professional for use by the general public.
what is stock photo
A design principle that pulls together all of the individual elements, making the design look like a single unit.
what is unity