Chapter 8 vocab
Descender
The part of a lowercase letter that extends below the baseline, as in the letter “y.”
Stock photos
Images made available for use in creative and commercial projects, typically for a fee, but sometimes for free
Bleed
An element that extends through a margin and off the edge of a printed page
display typeface
A typeface used to attract attention to the design of the font as well as to the words.
unity
A design principle that pulls together all of the individual elements, making the design look like a single unit.
Kerning
Adjusting the space between two characters to improve appearance and readability.
Watermark
a pale image or text embedded in the image, to discourage unauthorized use
Gutter
The white space between columns on a page.
Master pages
Page designs that can be applied automatically to any page within a document.
curly quotes
Rounded marks used for quotations and apostrophes.
Alignment
How a line of text or a paragraph is positioned in a column: flush left, flush right, centered, or justified.
Screen capture
a snapshot of a computer screen generated by the operating system or other dedicated software
White Space
Also called negative space; the blank areas of a design that function like a design element.
font
Within a typeface, a set of characters with a specific style.
EN dash
A punctuation symbol that resembles a hyphen but is longer (normally the width of a capital N in the font and point size in which it is formatted); used in ranges of numbers, letters, or dates.
Ascender
The part of a letter that extends above the x-height, as in the letter “f.”
Clip-art
ready to use artwork made available for use in creative and commercial projects, sometimes for free and sometimes for a price
Emphasis
A design principle in which certain elements in a design stand out more than others.
layout
The arrangement on a page of all the key elements without regard to the specific content.
EN dash
A punctuation symbol that resembles a hyphen but is noticeably longer (normally the width of the capital letter M in the font and point size in which it is formatted); indicates a break in thought, similar to parentheses.
Baseline
The imaginary line on which the typeface sits.
License
a legal agreement that gives permission and states detailed conditions for using a copyrighted image
Pica
A printer’s measurement equal to 1/6 of an inch.
rhythm
A design principle that connects elements in a design and guides a viewer’s eye from one item to the next.
rights-managed
gives a buyer permission for a specific, limited use of a copyrighted image