personal branding
A Tool for Trust
It's the foundation for building trust with an audience, whether they are clients, customers, or employers.
Professional Appearance
Dressing appropriately for the specific workplace or business setting demonstrates professionalism.
Reliability and Accountability
Following through on commitments, taking responsibility for your actions, and being dependable.
Account Ownership
The average user has multiple social media accounts, with Gen Z and Millennials averaging 8.5 accounts each.
Work Environment
A low job satisfaction, a negative or unhealthy work environment, or unethical company practices can all drive someone to leave.
A Strategic Process
It's about consciously creating a positive public perception of yourself by highlighting your unique individual characteristics and narrative.
Consideration for Others
Being mindful of colleagues' feelings and needs and showing empathy fosters a positive environment.
Communication
Expressing oneself clearly, respectfully, and effectively in various settings.
New Users
The number of social media users continues to grow, with hundreds of millions of new users joining each year.
Career & Personal Change
Reasons can include relocating, a desire to switch careers, going back to school, or personal and family needs.