Products and Services
What is a product
Anything that can be offered in a market for
attention, acquisition, use, or consumption that might satisfy a need or want.
What is a product line
What is managing service quality
Process of ensuring that a business consistently delivers high-quality service to its customers
What is brand equity
The value that the brand has to the customers, which is based on their perceptions of the brand's quality, reputation, and value
What is a service
A form of product that consists of activities,
benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything.
What is the difference between style and design of a product
Style means the appearance and design means the usefulness and looks
Employee hiring and training, service quality and quantity
What are the 4 factors of brand sponsorship
Manufacture's brand, private brand, licensed brand, co-brand
What are the three levels of a product
Augmented, Actual, Core
What are the product and service attributes
Quality, features, style and design
What are the three types of service marketing
Internal, external, and interactive marketing
What are the three levels that marketers can position brands
Attributes, benefits, beliefs and values
Convenience, shopping, specialty, unsought
What are the individual product decisions
Product attributes, branding, packaging, labeling and logos, products support services
Intangibility, variability, inseparability, perishability
What are the major brand strategy decisions
Brand positioning, brand name selection, brand sponsorship, brand development
What is the difference between social marketing and place marketing
Social marketing: aims to benefit society as a whole and Place marketing: aims to attract people to a particular location
What characteristics of product quality
Total quality management, return-on-quality, quality level, performance quality, conformance quality
Internal service quality, satisfied and productive service employees, greater service value, satisfied and loyal customers, healthy service profits and growth
What is a quote from a Disney World Resort regular that exemplifies emotional brand positioning
"I have a deep love and bond to all things Disney"