Show:
Impact
Types and Tools
Strategy
Analytics
Miscellaneous
100
The amount of hours an average person spends in front of a screen each day.
What is 4.4 hours?
100
Launched in 2004 by Mark Zuckerberg and roomates, Chris Huges, Dustin Moskovitz and Eduardo Saverin.
What Facebook?
100
Searches, listings and reviews are examples of this form of marketing.
What is Pull Marketing?
100
The overview report, audience report, behavior report, and acquisition report can be found in this application.
What is Google Analytics?
100
The first website to give consumers the ability to book flights, hotels, cruises and rental cars directly without using a travel agent.
What is Travelocity?
200
The percentage of our average media interactions that are screen-based.
What is 90 percent?
200
A type of digital media marketing that would NOT be considered “social”.
What is mass email?
200
E-mail blasts, banner ads and text messages are examples of this form of marketing.
What is Push Marketing?
200
The percent of unique opens divided by emails sent or emails received.
What is Open Rate?
200
The process of improving website visability in unpaid web search engine results.
What is Search Engine Optimization (SEO)?
300
Television took 13 years to reach 50 million viewers. Facebook added 100 million users in this amount of time.
What is 9 months?
300
Creating this as a sub domain of your website allows you to easily add fresh content
What is a blog?
300
This type of marketing focuses on the location of the guest as it relates to your property.
What is Proximity Marketing?
300
The PPC metric that is typically expressed as a percentage and displays the number of clicks divided by the number of impressions.
What is a Click Through Rate?
300
Bounce rate, Conversion Rate, Open Rate
What are common email marketing campaign metrics?
400
Find the customer Get the customer Keep the customer
What are the goals of digital marketing?
400
Expedia.com, Priceline.com and Booking.com are examples of this type of Digital Media.
What is an OTA - Online Travel Agent?
400
This type of keyword match ensures your ad does not show for any query that includes the terms you specify.
What is Negative Match?
400
A popular slicing of review results that suggests an overall positive or negative feeling is referred to as this type of analysis.
What is Sentiment Analysis?
400
InfoUSA, Axiom, Switchboard and Superpages.
What are data warehouses?
500
The impact of this Internet based company moved marketing control from the hospitality companies to the consumer.
What is TripAdvisor?
500
The type of Digital Media Marketing that includes banner ads and Pay Per Click (PPC).
What is Search Engine Marketing (SEM)?
500
“Booker friendliness” of a hotel website should have a goal to increase this.
What is establishing credibility and trust?
500
The practice of using display ads to re-engage visitors who left your website without converting.
What is retargeting?
500
In the _________ OTA model, the consumer pays the hotel directly, usually at check out.
What is retail or published?