Theories & Models
What is Social Cognitive Theory?
The meaning of the letters in the acronym SMART, when describing learning objectives.
What are Specific, Measurable, Action-Oriented, Realistic, and Timebound?
The beneficiary of commercial marketing AND the beneficiary of social marketing.
What is the company sponsoring the marketing AND what is the target population?
This type of strategy is designed to inform & influence individual & community decisions to influence health.
What is health communication?
This method of community empowerment involves individuals taking photos and sharing them, addressing a specific question related to health or social need.
What is Photovoice?
This model includes numerous levels of influence that affect and individual's attitudes and behavior.
What is the Social Ecological Model?
These three things should be in alignment when planning a lesson or presentation.
What are learning objectives, assessment, and instructional strategies?
This is the process of dividing a heterogenous population into smaller, more homogenous groups that can help planners to be more effective and efficient with limited resources by narrowing the focus of the marketing strategy.
What is market segmentation?
This is the route through which a message is disseminated to the priority population.
What is a communication channel?
This is a particular type of health difference that is closely linked with social, economic, and/or environmental disadvantage. It adversely affects groups of people who have systematically experienced greater obstacles to health.
What is a health disparity?
This construct of the Health Belief Model describes how likely people are to experience the effects of a health issue/behavior.
What is Perceived Susceptibility?
The process of designing a lesson/presentation by starting with the learning objectives, not the activities.
What is backwards design?
This phase of social marketing is most similar to a needs assessment in traditional program planning.
What is formative research?
The degree to which organizations equitably enable individuals to find, understand, and use information and services to inform health-related decisions and actions for themselves and others.
What is organizational health literacy?
This story works to explain the role of a health educator in working with communities to help empower them to find their own voices.
What is Horton Hears a Who?
These are the Stages of Change from the Transtheoretical Model.
What are Precontemplation, Contemplation, Preparation, Action, Maintenance, and Termination?
These are three (3) discussion strategies you can use for an engaging lesson or presentation.
What are "Stand Up, Hand Up," Moving Lines/Concentric Circles, Chat Stations, Carousel, This or That, and/or World Cafe?
These are the 4Ps of the "marketing mix."
What are price, product, place, and promotion?
This way of communicating information is "visually inviting, logically organized, and understandable on the first reading.”
What is plain language?
A person's self-perception based on their membership in social groups, such as their race, ethnicity, gender, sexual orientation, or socioeconomic status.
What is self-identity?
These are the 6 main constructs of the Theory of Planned Behavior.
What are Attitudes, Social Norms, Perceived Behavioral Control, Intentions, and Behavior?
This framework focuses on providing multiple means of representation, action and expression, and engagement to reach all learners.
What is Universal Design for Learning (UDL)?
This marketing concept explains that people are willing to give up something of value, or experience a cost, to receive something they value.
What is exchange?
This is a packet of information prepared about the organization or a particular topic, story, or even, often provided to the media or other interested groups or agencies. It can ensure accuracy by having control over what is released.
What is a press kit?
A personal lifelong commitment to self-evaluation and self-critique; recognition of power dynamics and imbalances, a desire to fix those power imbalances and to develop partnerships with people and groups who advocate for others
What is cultural humility?