Key Features
Soft Selling
Reframing Negatives
100

This card can be used instantly upon activation and charges $0 FX fees.

What is the Wealthsimple Prepaid Mastercard?

100

This is what we do instead of “selling.”

What is educate and guide?

100

Instead of defending, we do these two things to turn hesitation into opportunity.

What are listen and validate?

200

The minimum deposit amount for the DD interest rate boost. 

What is $2000?

200

Our goal is to make banking simpler and more _______ for clients.

What is rewarding?

200

Replacing killer words helps us maintain this key ingredient of a positive client experience.

What is trust?

300

This insurance protects deposits up to $1 million through eligible institutions.

What is CDIC coverage?

300

We start by asking how clients currently do this with their account.

What is use it?

300

These kinds of words add friction and make conversations harder.

What are killer words?

400

Clients can now request this type of official payment document directly in the app.

What is a bank draft?

400

These three “C” words replace pressure and persuasion in our conversations.

What are clarity, confidence, and care?

400

A killer word that removes client autonomy and makes the experience feel transactional or pressured — the opposite of Wealthsimple’s trust-based tone.

What is mandatory?

500

This setup allows automated bill payments using the same information as direct deposit.

What are Pre-Authorized Debits (PADs)?

500

When we ask questions first, we demonstrate this key trait.

What is active listening?

500

This phrase invites the client to explore something new, not be told what to do.

What is “Can I show you…”?