McDonald's and Children
Children are responsible for how much spending in the United States?
More than $500 billion.
What happened with children after World War II in the United States?
At what age do people's brand loyalty start?
At 2 years old.
Why do companies manipulate kids?
To get them to influence what their parents buy.
What make-believe character was more popular than Ronald McDonald?
Santa Claus.
What is a pleading nag?
Bonus 200: What is an example?
When a kid repeats the same over and over again.
Bonus: "Please? Please? Mom, mom, mom."
Who was Ray Kroc's role model?
Bonus 300: What character was he famous for?
Walt Disney.
Bonus: Mickey Mouse.
Who/what was McDonald's first mascot?
Speedee, a winking little chef with a hamburger for a head.
What do advertisers have to learn before trying to control children's behavior?
What children like.
What was the goal (aim) of synergy?
To link many products together in the mind of of a consumer and secretly advertise them all at once.
Why was Willard Scott fired?
Bonus 400: What job did he have afterwards?
He was considered too overweight?
Bonus: A weatherman.
What is the one simple goal of ads to children?
Get kids to nag their parents.
What theme park did Ray Kroc try to open a McDonald's in?
Disneyland.
What was the promise of a good mood to children, a long with their fries called?
A Happy Meal.
What happens at a kids focus group?
Kids are paid to sit around and discuss what they like to buy.