Chi-Square Basics
Choose the Test
Numbers and Results
SPSS Steps
Media Research
100

What type of variables does chi-square analyze?

Categorical variables.

100

Which test examines one categorical variable?

Chi-square goodness of fit.

100

What significance level is used in the presentation?

.05.

100

Which statistical program is used in the presentation?

SPSS

100

Which platform’s posts were shown in the peer-reviewed study?

X, formerly Twitter.

200

What do observed counts represent?

The actual counts in the data.

200

Which test examines the association between two categorical variables?

Chi-square test of independence.

200

If p = .003, do you reject the null hypothesis at α = .05?

Yes, because .003 is below .05.

200

Which SPSS function creates a table of two categorical variables?

Crosstabs

200

What feature was present in one group’s posts and absent in the other’s?

A verification badge.

300

What do expected counts represent?

The counts expected under the null hypothesis.

300

You compare TV sales across brands with last year’s market shares. Which test do you use?

Goodness of fit.

300

A goodness-of-fit test has four categories. What is df?

3: four minus one.

300

Where do you place the two variables in Crosstabs?

One in Rows and the other in Columns.

300

What topic did the posts address?

Vaccines

400

Is chi-square a parametric or nonparametric test?

A nonparametric test.

400

You examine whether gender is associated with media choice. Which test do you use?

Test of independence.

400

How do you calculate an expected cell count in a test of independence?

Row total × column total ÷ sample size.

400

Which option do you select under Statistics?

Chi-square.

400

Did verification badges significantly affect the tested outcomes?

No statistically significant effect was found.

500

Why must observations be independent?

One observation should not depend on another.

500

What is the null hypothesis for a test of independence?

The two variables are independent.

500

Does p = .205 prove that the variables are independent? Explain.

No. There is insufficient evidence of an association at α = .05.

500

Which two count options do you select under Cells?

Observed and Expected.

500

Does a significant chi-square result prove causation? Explain.

No. It shows evidence of an association, not that one variable causes another.