History of Da Bears
In 1922, George Halas renamed his team this after deciding football players were bigger than the baseball players across town, whose park the team shared.
What are the Bears?
The Bears opened the season by beating this team 59–37, the highest-scoring season opener in NFL history.
Who are the Carolina Panthers?
This is the one skill on the list that every sport PR professional must have, whether drafting a news release or a social post.
What is writing?
This platform is most associated with short-form video and viral content trends.
What is TikTok?
Strengths, weaknesses, opportunities, and threats make up this critical first step in strategic planning.
What is a SWOT analysis?
Nicknamed "Sweetness," this running back passed Jim Brown to become the NFL's all-time leading rusher in October 1984.
Who is Walter Payton?
This Bears quarterback, the No. 1 pick in the 2024 draft, left the rainy 9–3 home loss to Minnesota with a right hamstring injury midway through the fourth quarter.
Who is Caleb Williams?
Terms, logos, and symbols that represent a product or service identify this.
What is a brand?
It's the practice of monitoring feedback and mentions about your organization on social media.
What is social listening?
When it comes to Heisman Trophy voters, personalities on this ESPN Saturday show count as influencers.
What is College GameDay?
This 1985 first-round defensive tackle, nicknamed after a kitchen appliance, crossed over to fullback and scored a touchdown on Monday Night Football against the Packers.
Who is William "The Refrigerator" Perry?
With Williams hurt and backup Tyson Bagent in concussion protocol, this 38-year-old third-string quarterback started on Monday Night Football and led the Bears to a 27–7 win over the Eagles, a team he had lost to in the 2017 NFC Championship game.
Who is Case Keenum?
Along with PROTECTING the brand, this is one of the two primary benefits PR brings to a sports organization.
What is BUILDING the brand?
In the PESO model, social media falls under this letter's category of media.
What is S (shared media)?
Grunig's one-way models of PR tend to focus more on these short-term, execution-level goals than on strategic ones.
What are tactical goals?
On September 17, 1920, the league that became the NFL was born in Canton, Ohio, inside a showroom for this brand of automobile.
What is Hupmobile?
The Bears' 59 points broke a franchise record for points in an opener that had stood since 1948, when Chicago scored 45 against this team at Wrigley Field.
Who are the Green Bay Packers?
Media relations, community relations, and digital/social communication are top sport PR job categories, but this finance-facing role is not.
What is investor relations?
This theory explains why people turn to social media for entertainment, information, and social interaction.
What is uses and gratifications theory?
Under NCAA name-image-likeness policy, student-athletes can endorse companies for pay and can also do this with their own products and services.
What is market them?
In Super Bowl XX, the Bears crushed the New England Patriots 46–10, and this defensive end earned the game's MVP award, a rare honor for a defender.
Who is Richard Dent?
Days after receiving a $33.75 million contract extension, this running back ran for 124 yards on 18 carries with three touchdowns in the Week 1 win.
Who is D'Andre Swift?
Sport PR is defined as a brand-centric communication function designed to manage and advance THESE with key publics.
What are relationships?
This metric measures the actions a post received as a percentage of the organization's audience.
What is engagement rate?
Using sport to polish a tarnished image, this practice is considered the opposite of authenticity.
What is sportswashing?