Objectives
"I want to drive awareness of my products."
What is the Brand Awareness Objective?
What is a lookalike audience?
Category of goalling focusing on Facebook optimization.
What is Optimal Spend?
The external landing page to get creative inspiration.
What is the creative hub?
This team lead is a certified yoga instructor.
Who is Bonk?
"I want foot traffic in my stores."
What is the Store Visits Objective.
What is Core Targeting?
The best optimization to drive site visitors.
What is Landing Page Views?
Immersive full-screen creative unit
Dressed as Guy Fieri for Halloween.
Who is Amanada?
I want people to consume and watch my video.
What is the Video Views Objective?
Audience derived from group that spent time on brand's site.
What is a Website Custom Audience?
True or False: Optimizing for impressions is considered optimal.
What is False?
Number of seconds branding should come in within video creative.
What is 3 seconds?
Who is Bonk?
I want people to engage with my application.
What is the Mobile App Installs Objective?
The minimum number of people necessary to populate a custom audience.
What is a 100?
Name the placement that is similar to Google Display Network.
What is Audience Network?
True or False: Dynamic creative allows advertisers to specify the video or image creative they want to use for each corresponding placement.
What is False?
Dyed hair blue, red, purple and blonde.
Who is Sahsha?
I want to drive revenue most efficiently for my products.
What is the Product Catalog sales objective?
Audiences created by a third party included in the detailed targeting section.
What is Partner Categories?
This is considered Optimal Liquidity.
What is two or more placements and/or turning on campaign budget optimization?
Ads Manager metric correlated with creative performance.
What is Relevance Score?
Number of team leads that attended Beyonce's on the run tour this year.
What is 2?